Midas Paints Pty Ltd

Midas Earthcote is a national network of innovative decorative solutions, retailing the Midas and Earthcote paint brands through 70 franchised Midas Earthcote stores across South Africa. Acquired in 2006 by Barloworld Coatings – now Freeworld Coatings Limited – Midas Earthcote is a member company of Africa’s largest coatings manufacturer. Aligned with one of the most respected corporate brands in South Africa, Midas Earthcote has access to Freeworld Coatings brains trust, its investment in product innovation and its alignment with international best practices. Freeworld Coatings Limited has a well-established footprint both in Africa and beyond, being the leading manufacturer of decorative, automotive and industrial coatings in Southern Africa. Through creative exploration with our customers and partners, Freeworld Coatings Limited is setting new standards and finding innovative ways of working.